SUMMER 2009 LOOK BOOK

LEROY JENKINS SUMMER 09 LOOK BOOK from Ron Upperman on Vimeo.

This summer LeRoy Jenkins Limited took it back to the basics. Back to what
our loyal consumers miss from us. Back to the florals, and back to creating
for the love of creating.
ENJOY!

Credits:

lookbook
Directed by: TONE and Ron Upperman
Edited by: Junichi Nakane
Modeled by: Johnny Killface

WWW.LEROYJENKINSLIMITED.COM

SIGNS OF THE TIMES

SIGNS OF THE TIMES….
AN ART EXHIBITION BUT THEM JENKINS BOYS
RON UPPERMAN & UPENDO TAYLOR
@ PUBLIC SCHOOL STORE
593 JERSEY AVE @ 4TH ST
JERSEY CITY NJ 07302
7PM-10PM
FRIDAY, JUNE 5TH, 2009
OPEN BAR

THIS EXHIBITION IS COLLABORATION BTWN RON & PEN CONSISTING OF PAINTINGS, PRINTS, AND HANGING SCULPTURES.

LeRoy Jenkins x SMBLC x Raphael Saadiq

So this past weekend LJ and Symbolic (our design/mural consultant group) Painted our close friend Raphael Saadiq’s recording studio in LA… check out the damage!


more to come…
formatmag.com

WHAT’S “G”?

We’ve been keeping this under our hats for a few months now.
But you’ve probaly been seeing the bottles and tv spots during the football games, as well as street bills posted.
LeRoy Jenkins Limited and Gatorade official co-branding and logo redesign by Upendo. Gatorade wanted to get back the basics so they reached out to us to give them that feel.
It started with coming up with a list of verbage, the verbage that worked for LJ was, GO HARD OR GO HOME, We did a few rough font treatments, but Gatorade felt that that was too too hard core, so they later picked another phrase we liked and ran with that.



Gatorade wanted to do a co-branding of a tee and a hat. So we did just that, they let us have full creative freedom.
We designed the hat the same way LJ does its classic floral fabrics (limited various fabric color ways), just replacing the LJ logo with the “G” logo. The LJ Cameo is under the bill though. Estate L.A. got down with the hat production.



And now the tee. It was just going to be one tee with the “BRING IT” verbage that was used on the bottles.
But they liked my verbage so much they gave the green light for the second. ITS ALL “G” is LJ’s short version of saying “Its all good”. None of the products created are for sale, all promo. So if you gets ya hands on some of it, hold on to it! We made history with this package.

The Final Product:

The television spot:

Here’s the first look of someone receiving their package: Ted Chung VP of Doggy Style records.

Thanks Gatorade for letting LJ get down with yall. We drink it, We love it!

DILLATASTIC!!

The long over due J Dilla time piece, designed by Upendo for LeRoy jenkins. Toy Watch Company got down with the manufacturing, and Rick from Burn Rubber Detroit made the whole connection happen. So its technically a 3 way co lab.
Proceeds from the watch go to MaDukes LLC. And LJ and Burn Rubber is making sure of this!
We got TONE to get us these dope shots. Because of tuff market times we are only gona be able to have a small number produced. So please let us know if yall are felling it. info@leroyjenkinlimited.com

LEROY ESTATE HATS!

AFTER A LONG WAIT THE NEW FLORAL FITTEDS ARE ARE IN!
OUR FITTEDS HAVE ALWAYS BEEN A STAPLE IN OUR LINE. LOOK FORWARD TO SEEING NEW COLLABORATIONS WITH OUR SIGNATURE FLORALS, “THE” HEAVY WEIGHT OF ENERGY DRINKS!

SPEND NEW YEARS WITH THE JENKINS BOYS!

Pure Butter, End of the Weak, 1900s, Leroy Jenkins Lmtd,  Scott On The Rocks, Vane & Bambu Papers Present a night to remember………..

Wednesday Dec, 31st

KENNY LOFT’N 5th Annual New Years Eve Loft Party 14,000 sq ft 2 floors 

544 West 38th st b/w 10th and 11th (Manhattan, NYC)

B.Y.O.Bottles!! we’ll provide you with all the ice, cups, and mixers you need!
but in case you forget….
OPENBAR 10pm- 2am -
Beer, Vodka, Kenny’s KrunkJuice
Free Champagne Toast 

Dj Melo X
Dj Treats & Dj Fish
spinning Classics, Soul, Funk, Hip Hop, Reggae and all that good stuff!!
Photos by Mel D. Cole (villageslum)

View Last Years Pic’s @ Kennyloftin.blogspot.com

$50 at door
$40 with RSVP at Kenny.loftin@gmail.com
(Kenny’s list)
9:30-4am
21+

THE HUMP PARTY PICS TAKEN BY TONE!

good times

more pics here photobytone.com

IT’S A PARTY YALL! COME HUMP OR GET HUMPED

THIS WEEK PEN AND I (RON)
HAVE THE HONOR OF HOSTING THE HUMP WITH OUR FRIENDS DJ’S MYLES AND LINDSEY
AT THE BLUE OWL 196 2ND AVE (BTWN 12TH-13TH) THIS WEDNESDAY DEC. 3RD. TIME: 10PM-3AM
RSVP TO THEHUMPNYC@GMAIL.COM
PHOTOS BY OUR HOMIE TONE

COME HAVE FUN WITH THE JENKINS BOYS

LJL music skins!!

Check out our new Music Skins! Get a LJ skin to fit your phone, black berry, mp3 player, and hand held game system before they’re all gone. Only $15.00bucks.