LeROY for LIFE!!

http://player.vimeo.com/video/7677831

LEROY JENKINS FLORAL HOODIE STORY from TONE on Vimeo.

LEROY JENKINS SUMMER 09 LOOK BOOK from Ron Upperman on Vimeo.

This summer LeRoy Jenkins Limited took it back to the basics. Back to what
our loyal consumers miss from us. Back to the florals, and back to creating
for the love of creating.
ENJOY!

Credits:

lookbook
Directed by: TONE and Ron Upperman
Edited by: Junichi Nakane
Modeled by: Johnny Killface

WWW.LEROYJENKINSLIMITED.COM

THIS EXHIBITION IS COLLABORATION BTWN RON & PEN CONSISTING OF PAINTINGS, PRINTS, AND HANGING SCULPTURES.

We’ve been keeping this under our hats for a few months now.
But you’ve probaly been seeing the bottles and tv spots during the football games, as well as street bills posted.
LeRoy Jenkins Limited and Gatorade official co-branding and logo redesign by Upendo. Gatorade wanted to get back the basics so they reached out to us to give them that feel.
It started with coming up with a list of verbage, the verbage that worked for LJ was, GO HARD OR GO HOME, We did a few rough font treatments, but Gatorade felt that that was too too hard core, so they later picked another phrase we liked and ran with that.



Gatorade wanted to do a co-branding of a tee and a hat. So we did just that, they let us have full creative freedom.
We designed the hat the same way LJ does its classic floral fabrics (limited various fabric color ways), just replacing the LJ logo with the “G” logo. The LJ Cameo is under the bill though. Estate L.A. got down with the hat production.



And now the tee. It was just going to be one tee with the “BRING IT” verbage that was used on the bottles.
But they liked my verbage so much they gave the green light for the second. ITS ALL “G” is LJ’s short version of saying “Its all good”. None of the products created are for sale, all promo. So if you gets ya hands on some of it, hold on to it! We made history with this package.

The Final Product:

The television spot:

Here’s the first look of someone receiving their package: Ted Chung VP of Doggy Style records.

Thanks Gatorade for letting LJ get down with yall. We drink it, We love it!

Pure Butter, End of the Weak, 1900s, Leroy Jenkins Lmtd,  Scott On The Rocks, Vane & Bambu Papers Present a night to remember………..

Wednesday Dec, 31st

KENNY LOFT’N 5th Annual New Years Eve Loft Party 14,000 sq ft 2 floors 

544 West 38th st b/w 10th and 11th (Manhattan, NYC)

B.Y.O.Bottles!! we’ll provide you with all the ice, cups, and mixers you need!
but in case you forget….
OPENBAR 10pm- 2am -
Beer, Vodka, Kenny’s KrunkJuice
Free Champagne Toast 

Dj Melo X
Dj Treats & Dj Fish
spinning Classics, Soul, Funk, Hip Hop, Reggae and all that good stuff!!
Photos by Mel D. Cole (villageslum)

View Last Years Pic’s @ Kennyloftin.blogspot.com

$50 at door
$40 with RSVP at Kenny.loftin@gmail.com
(Kenny’s list)
9:30-4am
21+

COME HAVE FUN WITH THE JENKINS BOYS